With so many candidates getting in the race, it’s worth looking at who did it best. (Nota bene: Campaign announcements don’t make or break a campaign. But they do provide — or not — some early momentum among donors, activists and the media.) By “best” I mean some combination of a) drew significant and prolonged media attention b) reached people who previously didn’t know anything about them c) pushed a message they plan to run on d) created a memorable moment (or two) and e) made some measurable difference in the polls.
It goes without saying that this is a subjective measure. But here we go anyway!
2. Amy Klobuchar: The image of the Minnesota senator announcing in the midst of a snowstorm isn’t one anybody is going to forget any time soon. Klobuchar went into her campaign announcement with a name ID problem; she comes out of it with people at least knowing she’s the one who announced in the snow — which is a win for her.
3. Cory Booker: The New Jersey senator didn’t need a lot of glitz in his announcement — given that the knock on him is that he’s a show horse. So he went local — very local — announcing in Newark, the town where he launched his political career and where he still lives. That Booker chose February 1 — the first day of Black History Month — made for a bit of nice symbolism as well.
5. Elizabeth Warren: Ask yourself this: Which candidate who announced for president over the weekend got better press — Klobuchar or Warren? It’s Klobuchar in a romp, right? Given how problematic the run-up to Warren’s campaign has been — the Native American issue — she probably just wanted to formally get into the race and get it over with. Mission accomplished, I guess.
The Point: How you start doesn’t always predict how you’ll finish. But you’d much rather get off to a good start than a bad one in something as all-encompassing as a presidential campaign.